We’re still on a high from seeing the city of London showered with beautiful flowers in celebration of Chelsea in Bloom and the Queen’s Jubilee. As floral designers, we relish the opportunity to be our most creative selves in developing event concepts. At Dove House Green, inspiration sparked with a Vivienne Westwood shirt featuring the message ‘Be Reasonable. Demand the Impossible.’ and the iconic King’s Road boutique World’s End with its backwards clock. Our impossible was building an eclectic upside-down street party installation. The sky on the ground featured fluffy clouds, lightning and a rainbow of blooms whilst the suspended tea party was a riot of colour and sweet treats! We loved watching visitors snapping and flipping their photos of the installation, trying to work out which way was up.
Elsewhere in Chelsea, we prepared Signor Sassi for Chelsea in Bloom by covering the popular restaurant’s entrance and windows with flowers ready to welcome guests. We used a vibrant mix of dahlia, carnations, delphinium, daisies and sprayed foliage to match the brand colours of this Knightsbridge fave.
Finally, at luxury jeweller Daniella Draper we were honoured to be invited to create a regal floral dressing for their flagship boutique on the King’s Road. As it was the first time the British Jewellery Designer has participated in Chelsea in Bloom, we wanted to ensure the store was fit for a Queen with a crown entrance and window dressing using the most luxurious English roses.
Photos of Jubilee Street Party by Binky Nixon Photography
All other images by Nataly J Photography